EXPERT FRAMEWORK

Plan Peer-to-Peer Campaigns That Exceed Expectations

Built by fundraising experts and inspired by outstanding campaigns, this framework is your go-to resource for brainstorming, planning, and executing a winning peer-to-peer fundraising strategy.

Plan your next fundraising campaign with confidence

If your goal is to inspire action or exceed your fundraising targets, the Peer-to-Peer Fundraising Framework is the go-to resource trusted by charities to design, launch, and scale impactful campaigns.

Why peer-to-peer?

51%

51% of organisations that reported an increase in fundraising ran peer-to-peer campaigns.

3 in 10

Three in ten users visiting the sign-up page become a peer-to-peer fundraiser.

$244

Every active fundraiser raises an average of $244

Source: Raisely's 2025 Fundraising Benchmarks

Your Step-by-Step Blueprint for P2P Fundraising Success

Learn to create expertly crafted campaigns to inspire your community, engage supporters, and exceed your fundraising goals—faster than ever.

This framework combines practical guidance with real-world examples to ensure your campaigns are impactful, efficient, and inspiring. From creating a winning concept to empowering supporters, every step is designed to maximise your fundraising success.