As the nonprofit sector evolves, fundraising strategies must adapt to new donor behaviours, technological advances, and shifting societal values. So far in 2025, several key trends are already emerging that will reshape how nonprofits approach fundraising. In this blog, we’ll dive into the major fundraising predictions for the remainder of 2025 and how Raisely’s platform can help you stay ahead of the curve.
1. AI and Automation Will Revolutionise Fundraising
What to Expect: AI and Automation Tools will Enhance Donor Engagement
How Raisely Helps: Smart AI Features and Automation for Effortless Engagement
Artificial intelligence (AI) and automation are already transforming the nonprofit space, and in 2025, they’ve become central to how organisations engage donors and manage campaigns. AI enables smarter decision-making, personalised communication, and more efficient fundraising efforts.
What to Expect:
- AI-driven tools will help predict donor behaviour, enabling nonprofits to target high-potential supporters with tailored appeals.
- Automation will streamline donor journeys, from welcome emails to follow-up communications, ensuring supporters feel valued and engaged at every stage.
- AI features like Intelligent Amounts will dynamically suggest the most effective donation amounts for each donor, optimising conversion rates and encouraging larger contributions.
- Chatbots and AI assistants will become more common for handling donor queries, speeding up the donation process and improving the overall donor experience.
How Raisely Helps:
Raisely’s Intelligent Amounts feature automatically adjusts donation amounts to maximise conversion rates and donation size, eliminating guesswork and optimising donations. Additionally, Raisely’s integration with Keela, who have a Smart Ask feature which provides personalised donation asks based on wealth screening, giving history, and demographics, ensuring you’re always asking for the right amount.
2. Mobile Giving Will Continue to Surge
What to Expect: Mobile Donations to Become the Primary Giving Method
How Raisely Helps: Fully Mobile-Optimised Platform for Seamless Giving Experiences
Mobile giving continues to rise as more donors use their phones to engage with causes. In 2025, mobile-first donations are expected to be the primary way donors interact with nonprofits, whether through SMS, mobile-optimised websites, or apps.
What to Expect:
- Text-to-give options will become increasingly popular, allowing donors to give quickly via SMS.
- QR codes will continue to be featured on print materials, event signage, and even in emails, making it easier for donors to donate with a quick scan.
- Mobile-optimised donation pages will become the standard, as donors demand fast, convenient, and seamless giving experiences from any device.
How Raisely Helps:
Raisely’s platform is fully mobile-optimised, ensuring your campaigns, donation forms, and peer-to-peer pages look great and function flawlessly on any device. With our 3-step donation form, donations on mobile devices are fast and easy, providing your supporters with a seamless experience. Through Raisely Pro, you can take your mobile fundraising to the next level by engaging donors with SMS updates or encouraging actions like a “refer-a-friend” for your Peer-to-Peer campaigns.
3. Regular Giving Will Become a Key Focus for Long-Term Sustainability
What to Expect: Growth in Monthly Giving Programmes for Reliable Revenue
How Raisely Helps: Easily Convert One-Time Donors to Regular Givers
Regular giving continues to grow as donors seek more flexible, sustainable ways to contribute. In 2025, nonprofits are relying on recurring donations to ensure steady revenue and donor retention. Raisely simplifies this process with powerful tools designed to boost regular giving.
What to Expect:
- Flexible regular giving options will be a key feature in many campaigns, offering donors the chance to commit to automatic donations on a schedule that works for them.
- Donors will appreciate the convenience and flexibility of setting up automated recurring donations, and they’ll be more willing to contribute long-term if the process is seamless and intuitive.
- Nonprofits will focus on retention through automated journeys that keep regular donors engaged and show them the impact of their contributions.
How Raisely Helps:
Raisely’s Regular Giving Upsell feature makes it easy for one-time donors to transition into regular supporters. By offering tailored options in your donation form, including flexible frequencies (weekly, monthly, quarterly, or yearly) and custom amounts, you can encourage donors to commit to regular giving with minimal effort. The upsell option gently suggests recurring donations, allowing you to convert casual givers into long-term supporters.
Additionally, Raisely supports Direct Debit in the UK and Australia, providing even more ways for donors to give regularly. With automated welcome and retention journeys, you can keep your regular donors engaged and show them the impact of their ongoing support.
4. Peer-to-Peer Fundraising Will Become a Core Strategy
What to Expect: Rise in Supporter-Led Fundraising Campaigns
How Raisely Helps: Easy-to-Use Features for Creating Personalised Fundraising Pages
Peer-to-peer (P2P) fundraising has seen exponential growth in recent years, and in 2025, it will be the primary way that many nonprofits drive donations. Supporters will continue to raise funds for causes they care about through their own networks, amplifying a campaign’s reach and impact.
What to Expect:
- Peer-to-peer fundraising campaigns will become increasingly integrated with social media platforms, allowing participants to easily share their personal fundraising pages and updates.
- Nonprofits will use gamification and leaderboards to encourage healthy competition among fundraisers, driving higher engagement.
- Customisable fundraising pages will allow supporters to create personalised campaigns that reflect their connection to your cause.
How Raisely Helps:
Raisely’s peer-to-peer fundraising features and pre-built templates make it simple for supporters to create their own personalised fundraising pages, track donations, and share their campaigns via social media. With social media integrations, leaderboards, and customisable donation pages, Raisely empowers your supporters to become ambassadors for your cause, expanding your reach and boosting your campaign’s success.
Fundraising in 2025 Will Be Driven by Technology and Donor-Centric Strategies
As we move through 2025, nonprofits that embrace these emerging trends—AI-powered personalisation, mobile-first strategies, regular giving, and peer-to-peer fundraising—will be best positioned for success. By leveraging Raisely’s comprehensive suite of tools, you can stay ahead of the curve, engage your donors more effectively, and maximise your fundraising impact.
2025 offers exciting opportunities, and with Raisely, your nonprofit can be ready to seize them. Let’s make the future of fundraising bright, efficient, and donor-centric together.
Content Marketing Manager at Raisely, Georgie she leads content strategy to drive engagement, growth, and brand awareness for nonprofits using Raisely's fundraising platform.
