Raisely is an online fundraising platform for ambitious charities across the world. We empower thousands of charities across the world to take control of their revenue and improve the wellbeing of people and our planet.
Nurturing donors and participants has been a core part of Raisely since the beginning. We know that staying in touch with your supporters helps to build long-lasting relationships with your community.
Raisely's messaging features are one of the main ways we help make this happen. Over the last few weeks, we've set out to improve how you build messages in your campaigns.
Merge fields and personalisation
Anyone who's built an email on Raisely before would know that getting the right merge fields into a message involved a bit of guesswork. We knew we could improve that, and we already had a neat system for our page builder so it was time to bring that into our email editor.
Now, you can type a hashtag (#) anywhere in your email to see the merge fields available to insert. When you hit # you'll see relevant merge fields you can use to personalise your email to your audience.
We make sure these merge fields do all the things you need, so they've got things like currency and date display covered!
A fresh coat of paint for our editor
Our email editor was a few years old, and it was time to bring it up to scratch with the rest of Raisely. In this release, we've updated a lot of the editor behind the scenes to make things simpler, and keep it consistent with building pages on Raisely.
That means some small changes like better button options, easier image uploads, access to your media library and colour swatches.
We also revamped the email table builder, adding drag-and-drop and clearer controls for a nicer time making those receipts.
Easier message filters
We've added smarter filtering into messages! Filtering a message is how you make sure it gets to the right people, at the right time. With this update, filters know more about the fields you're filtering by. It's easier to select the right option of a dropdown field, find fields to filter by and avoid errors in your filters.
If you've used our segment builder in Raisely CRM, it'll feel familiar!
New engines behind the scenes
Any product is a bit like an iceberg, there's what you see on the surface, and then loads of stuff behind the scenes.
This upgrade improved a huge amount of our background technology for message editing, rendering, and sending. Emails look better on Outlook, our email previews are more accurate, and messages send 3-4x faster than they did before.
That's solid groundwork for more upgrades down the road!
We hope you like our message updates. Hit us up with any feedback over at [email protected].
