In the world of online fundraising, every percentage point matters. That's why we're excited to introduce Raisely's Intelligent Amounts feature, a game-changing tool that's boosting fundraising efforts on our platform.
This artificial intelligence-powered innovation is revolutionising the way donation forms work, striking the perfect balance between conversion rates and donation sizes to maximise your fundraising.
Here we’ll walk through - what is Intelligent Amounts, the impact it’s having for fundraisers on Raisely, how it works and how you can use Intelligent Amounts for your fundraising.
What is Intelligent Amounts?
Intelligent Amounts is our artificial intelligence-powered feature to increase the amount of fundraising through your donation form. With Intelligent Amounts on, we will automatically find the donation amounts to show to users of your campaign to maximise fundraising - always balancing conversion rate and donation size.
What impact does Intelligent Amounts have?
Intelligent Amounts increases fundraising per session by 12% compared to our previous default amounts
The main measure we use to assess the effectiveness of Intelligent Amounts is fundraising per session. This reflects the expected amount of fundraising you should expect per session on your Raisely campaign. Fundraising per session reflects both your conversion rate (the proportion of sessions that result in a donation) and the average size of a donation so it’s a great measure of overall donation form performance.
One way to assess the performance of Intelligent Amounts is to compare fundraising per session for Intelligent Amounts to fundraising per session for the default amounts that used to be applied on every new campaign before Intelligent Amounts existed. These amounts were $30, $50, $100, $200 and $500.
When we compare these defaults with our new Intelligent Amounts feature we see a dramatic difference. Fundraising per session for our previous defaults was $5.64AUD. Fundraising per session for Intelligent Amounts is $6.31 AUD, a 12% improvement (11.9% if you’re being picky!).
More than 70% of campaigns have an improvement of more than 10%
One of the key features of Intelligent Amounts is that it learns what is best for your campaign. It does take information from all the campaigns on Raisely but it also zooms in and sees what’s best for you. This means Intelligent Amounts has different impacts for different campaigns.
In the graph below, each dot represents a campaign using intelligent amounts. On the vertical axis is the improvement that campaign sees compared to our previous default amounts. Some campaigns using Intelligent Amounts have fundraising per session is more than 25% higher using Intelligent Amounts compared to our previous default amounts. Overall roughly 70% of campaigns have improvements of more than 10% compared to our previous default amounts.
How does Intelligent Amounts work?
Intelligent amounts works by showing different visitors to your campaign different sets of donation amounts and identifies those that are associated with more conversions and larger donations. For example, one user might see $30, $50, $100, $200, $500, while another user might see $50, $100, $200, $500. If more users make a donation using the second set of amounts and those donations are larger, we’ll show this set of amounts more often.
Intelligent amounts is always learning. It will keep measuring what the best amounts to display for your campaign are and updating what’s shown to visitor.
If your campaign has just started or you’ve just turned intelligent amounts on we’ll use the information we’ve gathered from all the other campaigns on Raisely using intelligent amounts to show your users the donation amounts that usually perform the best. Then over time, we’ll learn the specific amounts that work best for your campaign. You can think of it like a massive A/B test that shares the information it learns from the thousands of campaigns on Raisely, while also customising results just for you.
How can I use Intelligent Amounts?
Activating Intelligent Amounts is a breeze—simply toggle it ON/OFF in your campaign settings. Automatically on for new campaigns, watch as it starts optimising donation amounts across all forms instantly.
Head to our support article for additional instructions and FAQs on turning Intelligent Amounts on or off.
Turn it on and let it work its magic!*
It’s not magic, it’s AI… it just feels like magic.
Ready to create your
next campaign?
Head of Data at Raisely.
