How to plan your peer to peer fundraising campaign in 2023

Planning a peer-to-peer campaign? We've developed a 4 step framework to go from idea, to acquisition, to a cohesive and inspiring supporter journey.

Peer-to-peer fundraising, easy, right?

Well, it can be, but planning is key. We repeat, key!

In 2021 on Raisely, charities have increased their fundraising goal by 139% on average using our P2P template.

The average activate rate is 60%, which has almost doubled since last year. Gamification, and a good mobile experience have had a huge impact.

48% of peer-to-peer sign-ups come from mobile devices - are you mobile optimised?

We also know that 65% of all fundraising comes from the top 10%, and 52% comes from the top 5%. It's really important that you celebrate those high achievers of yours 👏

So, where do you start? How do you go from idea to launch, nurture your supporters and kick those fundraising goals?

Cue, Raisely's peer-to-peer framework.

We've done some of the work for you, because, you have enough to do raising those funds and nurturing those supporters. We hope this gives you a head start on your next fundraising campaign in 2022.

In this framework you will find:

🧠 Concept Brainstorming

How to brainstorm your campaign concept that will tell the story of your organisation and engage your supporters.

🧩 Shape your campaign

How to build on your concept and shape a key message, challenge, campaign name and call to action.

📣 Communications and promotions plan

How to attract and engage supporters in and outside your regular audience at every stage of the campaign.

💌 Supporter journey

How to create a journey that nurtures your supporters and helps them succeed in their fundraising efforts.

How do I access the framework?

Let's do this! Head to our Miro Board where you can duplicate this board and start planning.

Miro what?

Don't worry. We will walk you through how to use Miro and also duplicate the board. We've locked this board so you won't accidentally delete or edit anything you aren't meant to - phew 😅

Use our P2P Framework - click here!

🚀 So here goes! Let's start planning your next peer-to-peer fundraising campaign!

Need some extra help?

Don't hesitate to book a demo and speak with one of our fundraising experts 👇