10 digital advertising tips for year-end giving
Did you know nonprofits spend 44% of their annual digital ads budget between November and December?
Well, we are not surprised. With the growth of Giving Tuesday and online Christmas giving, charities of all shapes and sizes are learning how to use digital ads as a cost-effective way to promote their causes and acquire new donors.
But successfully adding digital ads to your marketing strategy can be complex - to say the least. What channels should you invest in? Which audiences should you target? How to leverage retargeting and optimise your ROI?
Register now
Join fundraising experts from Feather and Raisely to learn how to use digital ads to stand out from the crowd and get your cause in front of the right audience this giving season.
What we will cover
- The basics of ad retargeting
- How to reach people who visited your donation page but didn't donate
- Ideas for using geofencing to reach new donors
- How to get more out of your email list
- Results and ad designs from other nonprofits
- Tips for building campaigns of your own