Overview
Matched giving is now available to everyone on Raisely, and to celebrate we've crunched some numbers, done the research, and want to take you through what makes a successful matched giving day.
With tax time is coming up in Australia, and a huge uptick in online appeals across the world, this couldn't be more timely.
In this webinar we'll take you through what we've learnt. We'll cover the impact of matched giving to your campaign progress, donation averages, donation velocity and the ROI for matched giving campaigns. We'll try to answer questions like "Does the size of my matched giving pool matter?" and "How important is matched giving to my appeal?".
Then we'll take a look at how to lay out your appeal page. We'll run through best-practices on how to structure your content, optimise for mobile, and get people excited about the double impact of their donation.
You'll learn:
- Key benchmarks for a matched giving campaign
- What ROI to expect from your matched day
- How to design a best-practice online appeal page
- Proven examples of appeal layouts for desktop and mobile
How to run successful matched giving days
Join Raisely CEO, Tom, as he walks through best practises for a matched giving campaign.
