EMAIL JOURNEY TEMPLATE

Turn One-Time Donors Into Lifelong Supporters

Save time with a ready-to-use donor update email journey that builds relationships, increases retention, and inspires recurring giving.

Donor engagement that drives real results

Keep donors connected to your cause. This 3-part email journey ensures you show appreciation, share impact, and inspire recurring gifts — effortlessly.

Why email your donors?

28%

of visitors coming from email campaigns make a donation.

is the average number of message nonprofits send per subscriber.

$76

is the average fundraising revenue per 1,000 emails sent.

Sources: M+R Benchmarks 2024 and Raisely's 2024 Fundraising Benchmarks

A simple email journey that strengthens donor relationships

Donor retention doesn’t have to be complicated. This 3-part journey guides donors seamlessly from their first gift to deeper engagement, using emails that express gratitude, share stories of change, and invite ongoing support.

The template includes everything you need: ready-to-send emails and tested ChatGPT prompts to help you tailor the content to your mission. Save time crafting impactful communication while growing trust, increasing retention, and encouraging donors to become regular givers.