Changing platforms can feel daunting, but changing platforms so you can launch a more effective global campaign alongside one of your biggest partners... well that can feel overwhelming. Thankfully UNICEF NZ could reach out to Built by Raisely to take on the load, and provide some unique support to meet the campaigns brief.
The partnership with Les Mills (global fitness brand) meant the campaign needed to support 5 different languages and 10 different country leads. Raisely has the multi-lingual function, though it was supporting UNICEF in their translations that saw some new innovation, using Chat-GPT 4 plugin in excel to speed up the translation process for their translators. The result? A campaign now accessible in 5 different languages, with no friction.
Your fundraisers aren't there purely to raise funds. They're there as community members that need to remain engaged, and need to be updated on their impact. It's not transactional, it's very deeply relationship oriented.
Ensuring the Sign Up process captured the country of origin for the participants was key to enable custom dashboards, messages, and donation pages. The home page design was designed as the top of a funnel, linking to a specific countries landing page, each capturing the unique data needed in sign up form. This meant that the messages, dashboard, and donation pages could all be personalised based on this data.
The end result, a stunning and simple campaign, that had some big features behind it. The team at UNICEF NZ were onboarded by fire (big campaign to start with), but each being so thankful that they could update the campaign so quickly and easily when their global partners placed requests.
UNICEF NZ had another opportunity to partner with global Group-Fitness brand Les Mills, in their Workout for Water campaign. They needed a personalised Peer-to-Peer campaign, that would enhance team participation, and have the campaign accessible in 5 different languages.
In coming to Built by Raisely, they were onboarded to Raisely with a stunning Peer to Peer campaign built for them. Working with AI tools speed up the translation workload, allowing amazing efficiency in the multi-lingual functions in Raisely. Creating seperate Sign Up landing pages for each country enabled their global partners a unique solution in line with their needs.
