GivingTuesday 2024 was a monumental success, and we’re thrilled to share the results with you. It was a year of incredible generosity, record-breaking fundraising, and an inspiring display of community spirit. Thanks to the support of donors, charities, and organisations across the country, Australia raised an astounding $6.1 million AUD on GivingTuesday.
On the Raisely platform alone, $2.6 million AUD was raised, marking a 50% increase year-over-year (YoY). In addition, the average fundraising per campaign saw an impressive 30% increase YoY.
The outpouring of generosity was truly inspiring, and we want to take a moment to highlight the incredible work of some of the charities who made the most of this year’s GivingTuesday.
The Impact of GivingTuesday on Charities
GivingTuesday has become an essential part of the fundraising calendar for many organisations. This year, a variety of incredible causes participated in the movement—ranging from animal welfare to cancer support, environmental justice, and more. Let’s take a closer look at some of the standout success stories from charities that participated in GivingTuesday 2024.
Edgar’s Mission: Raising Over $263,830 AUD
Edgar’s Mission, a not-for-profit farmed animal sanctuary, aims to create a humane and just world for all. This GivingTuesday, they exceeded their fundraising goal and raised an incredible $263,830 AUD. These funds will go toward the sanctuary’s annual food bill and support veterinary care for the animals in their care for the year ahead.
Their campaign was a fantastic example of how effective GivingTuesday can be for organisations that rely on community support. The sanctuary’s goal was to raise enough money to cover their annual food bill of $183,000, and thanks to the generosity of their supporters, they surpassed it. We are so proud of Edgar’s Mission and look forward to their continued work in 2025 and beyond.
ROLDA: Raising Over $118,000 AUD for Animal Rescue
ROLDA (Romanian League in Defense of Animals) is an international animal welfare organisation operating in Romania and Ukraine. They focus on rescuing and re-homing thousands of dogs and cats every year. This GivingTuesday, ROLDA raised over $118,000 AUD, which will help support their mission to rescue animals in need and provide them with shelter, medical care, and a chance at a better life. This campaign was a perfect example of how GivingTuesday can transcend borders, uniting people across the globe for a shared cause.
Breast Cancer Network Australia: Surpassing Their Goal with Over $124,000 AUD Raised
Breast Cancer Network Australia (BCNA) is Australia’s leading breast cancer consumer organisation, providing support for individuals affected by breast cancer. This GivingTuesday, they surpassed their fundraising goal and raised over $124,000 AUD. The funds will be used to continue BCNA’s vital support services, educational programs, and advocacy for those impacted by breast cancer. The response from the BCNA community was nothing short of incredible, and we are proud to have played a part in helping them reach this milestone.
Environmental Defenders Office: Surpassing Their Goal and Raising Over $50,000 AUD
The Environmental Defenders Office (EDO) is the largest environmental legal center in the Australia-Pacific region. EDO works to protect our climate, communities, and shared environment by running groundbreaking legal cases, leading law reform, and providing access to justice. This GivingTuesday, they surpassed their fundraising goal and raised over $50,000 AUD, enabling them to continue their critical environmental advocacy work. This is an excellent example of how GivingTuesday can support causes working for the protection of our planet and future generations.
Thank You to All the Charities and Supporters
We’d like to extend a massive thank you to all the charities that participated in GivingTuesday 2024, whether it was your first time joining the movement or you’ve made GivingTuesday a part of your annual fundraising strategy. Your hard work, passion, and dedication to your causes are what make GivingTuesday so special.
We can’t wait to see what we can achieve together in 2025. The momentum is building, and we’re excited to continue partnering with you to make an even greater impact next year.
The Power of Community Giving
This year’s results show just how powerful community-driven giving can be. With 64,000 donors contributing to the total of $6.1 million AUD raised across multiple platforms, the generosity of Australians is truly awe-inspiring. The average fundraising per campaign saw a 30% increase YoY, and overall funds raised on Raisely alone grew by 50% YoY. These numbers demonstrate how quickly the spirit of GivingTuesday is catching on and how much potential there is for future growth.
Thank you to everyone who donated, volunteered, shared their stories, or simply encouraged others to get involved. You have all helped to create a lasting ripple effect of generosity, and we are so grateful for your participation.
Looking Ahead to 2025
As we look ahead to GivingTuesday 2025, we are more committed than ever to growing this movement and empowering charities to achieve even greater success. Whether you are a new participant or a returning charity, we’re here to support you every step of the way. Together, we can make 2025 the biggest and most impactful GivingTuesday yet.
Let’s keep the momentum going—mark your calendars for next year and start planning now!
Content Marketing Manager at Raisely, Georgie she leads content strategy to drive engagement, growth, and brand awareness for nonprofits using Raisely's fundraising platform.
