Generational Fundraising Guide

Attract, Engage, and Retain Donors Across Every Generation

Over the next 20 years, $12 to $15 trillion is expected to flow directly to charities and nonprofits. The organizations that capture the most from it will be the ones that build relationships across every generation now. This guide shows you how.

What's Inside

Generational profiles. Program playbooks. Segmentation strategy. Technology infrastructure. Everything your team needs to capture the opportunity in front of you.

The Opportunity by the Numbers

$84 trillion

in wealth transferring from Baby Boomers to younger generations over the next 20 years

$12–15 trillion

expected to flow directly to charities and nonprofits

43%

of all charitable donations in the US currently come from Baby Boomers

Who This Guide Is For

This guide was written and researched for nonprofit leaders and fundraising teams who are thinking seriously about the long-term health of their donor base. Whether you're building your generational strategy from scratch or pressure-testing what's already in place, the programs, frameworks, and tools inside are designed to help you move with intention across every generation you serve.